MEADVILLE – Channellock, Inc., has released a new video campaign, “It’s Personal,” featuring four American tradesmen. The series tells each man’s story as a skilled technician in plumbing, HVAC, automotive and electrical trades and explores their relationship with the CHANNELLOCK® brand.
The CHANNELLOCK® 2018 video series, “The Place, The Plant, The People,” features the town of Meadville, Pennsylvania, home of the iconic CHANNELLOCK® brand. The series also highlights the Channellock, Inc., plant where CHANNELLOCK® tools are made, and four associates who spoke about their deep pride for their trades.
“After focusing on our company and associates in the first series, we wanted to spotlight the hard-working men and women who rely on our tools every day on the job,” said Ryan DeArment, vice president of sales and marketing at Channellock, Inc. “That sparked the idea to travel the United States, meeting a variety of tradesmen to hear their stories and celebrate the work they’re doing with their favorite CHANNELLOCK® tools.”
In “It’s Personal,” each tradesman is celebrated in a chapter of the four-part series:
- Episode One: Ryan Gomiela, owner and master plumber, GPS Plumbing in Melbourne, Florida
- Episode Two: Rocky Hyatt, owner and HVAC specialist, Delta HVAC Controls LLC in Little Rock, Arkansas
- Episode Three: Ben Vaneperen, owner, Fabricator and Painter, No Coast Custom and Rod Shop Inc. in Lincoln, Nebraska
- Episode Four: Colten Parks, electrical apprentice in Wichita Falls, Texas
“It’s important to me that younger generations know that working as a tradesperson has value. It makes you feel good about what you’re doing,” said Gomiela, featured in Episode One. “You don’t have to be a doctor or lawyer or engineer to make a good living or be a valuable member of society. Physically building something and getting dirty has pride attached to it.”
The series will end with a trip to the Meadville facility where CHANNELLOCK® will host the four tradesmen for a celebratory dinner.
Channellock, Inc., is a worldwide leader in the manufacture of high-quality pliers and assorted hand tools, including the iconic, American-made CHANNELLOCK® Tongue-and-Groove plier, which can be found in quality retailers around the world. Founded by George B. DeArment in 1886, the Meadville, Pennsylvania-based company is now in its fifth generation of family ownership and operation.