The Roar on the Shore® bike rally was created in 2007 for a greater purpose — to serve as a major fundraising event in Erie, Pennsylvania. Now entering its seventh year in 2013, Roar® has quickly become one of the fastest-growing free bike rallies in the United States. Here, the Manufacturer & Business Association (MBA) explains more about why it founded — and continues to host — the rally each year, with the ultimate goal of impacting area businesses and the northwest Pennsylvania region.
Read more in the July 2013 edition of the Business Magazine.
