VisitErie, Erie County’s official destination marketing organization, recently announced that it has partnered with Zartico Destination Operating System®, a national research company that uses cell phone geolocation data to track visitor activity. This state-of-the-art technology gives VisitErie a comprehensive way to research, track, and report on visitor behavior throughout Erie County.
Zartico combines the geolocation data with information from hospitality industry benchmarks, visitor behaviors, travel trends, and other market analytics into one complete platform that VisitErie can use to develop marketing campaigns that will target and attract the right audiences. VisitErie can set the reports to compare data sets from year-to-year, month-to-month, by season or by a significant date range (e.g., Memorial Day to Labor Day). Some key visitor research insights include:
- Visitor origin markets
- Where do visitors go in Erie County
- Visitor spending
- Visitor length of stay – overnight stays versus day trips
Zartico cell phone data comes from anonymous visitor and resident mobile devices. A visitor device is a device that has a home or work location of more than 30 miles from the Erie region, has spent two hours or more in Erie and has visited at least one of the platform’s designated points of interest. VisitErie has identified over 200 Erie County points of interest, which include area hotels, attractions, restaurants, retail, and other businesses. These points are located throughout the county in regions set up by VisitErie such as Erie’s Bayfront, Upper Peach Street, Gateway to Presque Isle, Downtown Erie, and Eastern Erie County.
VisitErie President and CEO John Oliver stated, “After using Zartico to study recent visitor trends, we are extremely pleased with the results. Our organization is looking forward to developing future marketing campaigns and utilizing this data to increase visitation.”
The Zartico platform can deliver statistics from 2019, making it easy for VisitErie to compare and evaluate visitor trends from pre-pandemic to now. Zartico works with more than 175 destination marketing organizations across the country.
For more information about VisitErie, see VisitErie.com.
