Viking Plastics in Corry, Pennsylvania announced the promotion of Shana Bailey to marketing manager. In her new role, Bailey directs and manages all marketing operations for the company which has seen tremendous growth over the past five years.

Bailey’s primary focus is on building the company’s marketing strategy and brand messaging amid their recent and future growth and will continue supporting the management team in strategy. She will manage all aspects of advertising campaigns, tracking and reporting. Bailey will continue her knack for building partnerships, new customer and employee connections and the unification of Viking’s facilities.

“Shana has shown tremendous leadership in helping our brand grow and supporting key Viking Plastics initiatives,” said Glenn Joseph, sales manager.

Bailey joined the company in January 2015 as a marketing coordinator and has played a key role in developing the company’s content marketing strategy as well as establishing the Viking Plastics’ social media presence where they have seen tremendous growth.

Bailey earned a bachelor’s degree in marketing at Penn State Behrend and an MBA from Clarion University.

In addition, Viking named Shawn Gross as vice president of Culture & Business Development.

Gross has been with Viking Plastics for over 10 years and has taken a leadership role in the company’s Lean initiative — a nearly 10-year journey of ongoing improvement and culture transformation at Viking. One of the ways he has led the initiative is acting as an instructor for Viking Academy, a 12-class program with a mission of developing a culture of continuous improvement through education, engagement, and enthusiasm for improvement practices. He has also traveled to Japan to gain more first-hand Lean knowledge and comprehension.

Gross’s new role is in alignment with Viking’s strategic plan, fostering leadership growth and expansion. Within this role, Gross will work with the sales and marketing team to attract and retain new customers as well as connect with and support existing customers. His team will also assist the operations team in integrating new manufacturing work into the business workflow. Gross holds extended knowledge in the field of tight tolerance vehicle and industrial applications. His experience will help drive Viking Plastics’ goal of being a production leader in autonomous and electric vehicle components.

Kelly Goodsel, president & CEO of Viking Plastics, explained why Gross was tapped to fill the position.

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“The future success and inherent value of the Viking Plastics business is predicated on the culture and new business we attract. Over the years, Shawn has been the cultural spokesperson and driver of our 2-second Lean’ culture” said Goodsel. “In addition, his experience in engineering, product development, and program management has had a huge impact on our business development already. He’s the perfect choice for this new position to support the growth and success of our strategic plan.”

Founded in 1972, Viking Plastics is a privately held company delivering innovative products including sealing solutions, custom injection molding, assembly, and post-molding secondary services. Viking Plastics’ multiple facilities (United States, China and Brazil) house over 100 molding machines, with capabilities spanning the range from 50- to 1,800-ton injection molding, as well as capabilities including 2-shot, insert molding, value-added assemblies, and automated assembly cells. Viking Plastics is IATF 16949:2016, ISO 14002:2015 and ISO 9001:2015 certified.