Often due to their sheer size and organizational structure, large businesses often struggle to maintain the warmth and connection of small, family owned operations. Yet, fostering this atmosphere can boost employee morale, customer loyalty and overall success. Below are three actionable strategies to achieve that small-business charm.
First, prioritize personal relationships. In family run organizations, owners know their employees and customers by name. Large companies can replicate this by encouraging managers to engage directly with teams — hosting regular town halls, celebrating milestones like birthdays or simply checking in.
Second, empower decision-making at all levels. Small businesses thrive because staff often wear multiple hats, contributing ideas freely. In contrast, corporate bureaucracy can stifle creativity. To counter this, large business can pilot programs where frontline employees propose solutions — think of a retail chain letting store managers tweak inventory based on local tastes. This builds ownership and trust, hallmarks of family operations.
Finally, emphasize community roots. Family businesses often anchor their identity in local ties, sponsoring Little Leagues or sourcing nearby. Large organizations can mirror this by investing in the areas they operate — think a manufacturer funding STEM scholarships or hosting neighborhood events. These efforts show customers and staff alike that the company cares beyond profit.
By focusing on relationships, empowerment and community, large businesses can cultivate the intimacy of a family run shop. In a competitive world, that personal touch might just be the edge they need.
For more information on The MBA’s Training programs that can help improve your team’s culture, communication and customer service, visit mbausa.org.
Tracy Daggett, PHR,
is the director of Training and Development at The MBA. Contact him at 814/833-3200, 800/815-2660 or tdaggett@mbausa.org.
