Workplace charitable giving programs generate an impressive $4 billion annually and are a source of much-needed financial support for charities.
They are also a convenient way for employees to make charitable gifts and they serve as a public demonstration of a company’s commitment to social issues.
Over the past few years, the profile of workplace giving programs has changed. Employees, particularly the millennial generation, are looking for additional ways to support and engage with nonprofit organizations through the workplace. Today’s digital culture makes such opportunities possible for forward-looking and tech-savvy companies and charities.
In fact, in the Snapshot 2014: Rising Tide of Expectations Corporate Giving, Employee Engagement and Impact, America’s Charities, Inc. found that 50 percent of charities said requests from employers seeking to offer their employees
volunteer opportunities have increased.
One clear trend is that donors on all levels (individual, corporate, and institutional) want more information. Nonprofits are getting the message that they need to be transparent and to demonstrate the impact the organization is making. According to the survey:
• 90 percent are using social media to communicate with stakeholders;
• 90 percent are now creating narratives that emphasize outcomes and results; and,
• 94 percent are making information available sooner than ever before via digital media.