Low health literacy is common in the United States. According to the National Assessment of Adult Literacy, only a small portion of Americans have proficient skills, meaning many adults struggle to understand drug labels, follow medical instructions or identify trustworthy health resources. With the health-care system becoming increasingly complex, the ability to interpret and use health information has become essential.
Employers can take meaningful steps to support their workforce by creating an environment where health-care information is accessible, understandable and actionable. Strategies include:
- Provide clear and accessible information. Insurance terms and benefit details are often filled with jargon. Employers can work with benefits providers to simplify materials, summarize key information and ensure documents are written in plain language.
- Ensure insurance plans are transparent. Understanding deductibles, copays or coverage limits can be overwhelming. Employers can offer one on one benefits counseling during open enrollment and throughout the year.
- Offer education through multiple formats. Many employees do not have time to research health-care topics on their own. Offering regular written resources — such as newsletters, tip sheets and FAQs — can help demystify topics like preventive care, choosing a provider or understanding medical billing.
- Educate year round — not just during open enrollment. Although open enrollment is critical, ongoing communication helps reinforce how to access care, use available services and avoid common pitfalls like unexpected billing issues.
- Leverage technology. Mobile apps and online platforms allow employees to view their insurance details, medical records and provider networks instantly.
- Promote preventive care and wellness programs. Proactively encouraging preventive services — such as annual checkups, screenings and vaccinations — improves health outcomes and reduces costs.
- Foster a culture of open communication. Encourage open dialogue, offering confidential support channels and collecting feedback through surveys or suggestion boxes can help employers identify common challenges and address them proactively.
Kim Figurski, SPHR, is an HR consultant and trainer at The MBA. Contact her at 814/833-3200, 800/815-2660 or kfigurski@mbausa.org.
