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Saturday 12 July 2025
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The Aging Workforce: A Golden Opportunity for Business Success

From Baby Boomers to Gen Z, today’s work workforce is increasingly age-diverse. While much attention has been paid to Millennials’ rise in the workplace, one demographic is quietly redefining the rules: employees over 50. As Americans live longer and retire later, organizations are seeing a growing presence of seasoned professionals who bring irreplaceable knowledge and maturity to their roles.

This trend offers more than just longevity — it’s a strategic advantage. Older employees often deliver enhanced professionalism, deeper industry expertise and mentorship potential for younger colleagues. Yet, despite these benefits, only 35 percent of HR professionals have assessed the impact of retiring talent on their business, creating a looming risk of skills shortages and increased turnover costs.

Forward-thinking companies are taking steps to retain and attract older workers through targeted strategies. These include creating an age-positive workplace culture, offering flexible scheduling, and providing robust wellness and caregiving support.

Flexibility is key — 60 percent of retirees say they would return to work under more adaptable schedules, and many are willing to trade salary for work-life balance.

Additionally, offering caregiving benefits can mitigate the stress faced by employees balancing work and family obligations — an increasingly common challenge across age groups. With caregiving-related absenteeism costing U.S. businesses over $25 billion annually, supporting this segment isn’t just compassionate — it’s good business.

Knowledge transfer is another critical area. By implementing mentorship programs, organizations can ensure that institutional wisdom isn’t lost with retirement. These programs benefit mentors, mentees and the company alike, boosting engagement, retention and cross- generational collaboration.

Moreover, benefits education — especially around Medicare and retirement planning — should evolve with workforce demographics. Employers must ensure older workers understand their options without overstepping legal boundaries. Compliance with age-related laws such as the Age Discrimination in Employment Act (ADEA) and the Older Workers Benefit Protection Act (OWBPA) is essential to avoid liability and ensure fairness.

Ultimately, the aging workforce isn’t a challenge — it’s an opportunity. Businesses that adapt policies to support older workers stand to gain not only in productivity and continuity, but in fostering a culture that values experience at every stage of the employee journey.

Alyssa Finegan

is an HR business partner at The MBA. Contact her at 814/833-3200, 800/815-2660 orafinegan@mbausa.org.