Moore Research Professional Named President-Elect of Insights Association Great Lakes Chapter Board


ERIELindsay Bach-Moore, director of Research & Insights at Moore Research Services, Inc., has been elected as president-elect to the Insights Association (IA) Great Lakes Chapter (GLC) Board of Directors for the 2021 term. She previously served as the director of Programming and has been a member of the GLC’s Diversity and Education committee since 2019.

The Insights Association strives to effectively represent, advance, and grow the research profession and industry. Specifically, the organization provides government advocacy, cares for and improves the industry’s image, markets the business case for industry products and services to buyers and users, and sets and enforces professional standards and best practices. The Great Lakes Chapter is one of the largest and most active chapters in the Insights Association. The GLC has more than 1,000 members covering 11 states.  

When asked about her preparedness and ambitions for this role, Bach-Moore said, “I believe my 12 years of experience in the research industry coupled with my active involvement as a GLC board and committee member will lend greatly to my role as president-elect. I hope to collaborate with other industry-professionals and IA chapters across the country to elevate the voice of the Insights community, promote innovative ways of conducting research, and continue to educate GLC members in effective, adaptable ways so they can grow themselves and their business.”

Moore Research Services, Inc. is an award-winning market and opinion research company founded in 1969. To learn more about the company, visit To learn more about the Insights Association, visit